CoPilot Labs | Street Fight

2013: The Revenge of the Merchant

Alex Salkever

2013: The Revenge of the Merchant

Next year, merchants will start to gain the upper hand in online marketing. That gain will come from lessons in the consumer market, where simple UI and UX have become paramount for success and sophisticated filtering has given way to three-click processes.

How Enhanced Targeting Will Change Local Commerce in 2013

Eli Chait

How Enhanced Targeting Will Change Local Commerce in 2013

Restaurants are moving away from the traditional daily-deal model and demanding more targeted services. In 2013 we will see the marketing landscape dominated by three types of marketing services addressing more specific merchant goals: snipers, niche pure plays, and the cycle-conscious…

Daily Deals vs. Happy Hours: The Impact of Internal Marketing Promos

Eli Chait

Daily Deals vs. Happy Hours: The Impact of Internal Marketing Promos

To get a sense of how happy hour compares to daily deals, Copilot Labs analyzed the point of sale data from a restaurant that has consistently run both happy hour and daily deals for more than a year and half. From April 2011 to October 2012 this business ran three deals and has had an active deal and happy hour every month…