Conversational Advertising | Street Fight

With Product Launches, Drift Moves Conversational Marketing Into Prime Time

Stephanie Miles

With Product Launches, Drift Moves Conversational Marketing Into Prime Time

By launching a Conversational Advertising product, Drift is looking to create a new category of online advertising—one that leads potential customers directly from digital ads to real conversations, without relying on the types of static landing pages and lead forms that tend to slow sales processes down.