America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing

America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing

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New data suggests America’s deepest music engagement is happening far from the country’s largest media markets, creating new implications for brands, agencies, and local media companies trying to understand consumer intent and hyperlocal audience engagement. If asked to name America’s most music-obsessed cities, most marketers would probably start with New York, Nashville, Los Angeles, or […]