Connected TV

Seedtag and IRIS.TV have formed a partnership to expand privacy-first neuro-contextual targeting in connected TV (CTV). The integration brings IRIS.TV’s program-level content signals into Seedtag’s AI engine, Liz, to improve contextual precision, scale, and transparency for advertisers. The collaboration focuses on strengthening program- and scene-level targeting in CTV without relying on identity-based signals. By combining […]