DEBATE: The Marketing of SMB Marketing Solutions

Speculation over the best model for providing and marketing SMB solutions — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — has been swirling for years. Columns from two Street Fight contributors indicate that while technology is part of the current problem, it’s undoubtedly part of the solution as well.

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds…