Co-Op Advertising is Surging in Popularity — Here’s Why

Co-Op Advertising is Surging in Popularity — Here’s Why

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Shopping isn’t what it used to be. Social media has not only impacted shopping, but it also altered the trajectory of supporting infrastructure like co-op advertising. Rather than visiting stores in-person, casually searching for products on Google, or sifting through email newsletters from their favorite retail brands, the majority of consumers today are using social […]

Co-Op Advertising is Local Advertising

Co-Op Advertising is Local Advertising

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The bottom line is that co-op advertising programs make it easy for local dealers and channel partners to engage customers, promote a brand, and make sales.

How Co-op Advertising is Fueling Localized Marketing Programs 

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Russ Mann, vice president of marketing at the Advertising Checking Bureau, checked in with Street Fight to discuss the state of multi-location marketing and the role co-op advertising has to play in the space.

DEBATE: The Marketing of SMB Marketing Solutions

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Speculation over the best model for providing and marketing SMB solutions — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — has been swirling for years. Columns from two Street Fight contributors indicate that while technology is part of the current problem, it’s undoubtedly part of the solution as well.

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

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At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds…