The Branding Implications of SEO: Why Franchise Brands are Embracing CMS

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In the dynamic world of brand marketing, the digital experience is paramount. Historically, the speed of a website’s load time was not just a technical metric, but a reflection of franchise brands promises to consumers.  Today, with the advent of Core Web Vitals (CWV), the narrative has evolved. It’s no longer just about speed; it’s […]

Is Google Playing the Long Game with SMB Websites?

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“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.

7 CMS Platforms for Hyperlocal Publishers

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Although many publishers have adapted general-purpose systems like WordPress and Drupal to meet their needs — and others, like Patch and Sacramento Press, have built their own technology platforms from scratch — new CMS platforms are being developed specifically with the needs of local and regional publishers in mind. Here are seven CMS platforms that publishers can use to run local news websites…