Agencies Are Embracing ChatGPT. Is That a Mistake?
In SEO expert Andrew Shotland’s view, most agencies aren’t saving as much time using AI to develop creative content as they might think. Tools like ChatGPT are fast, but they aren’t particularly accurate. That’s a major problem, especially for agencies trying to create hundreds or thousands of local pages for national brand clients.
ChatGPT Isn’t a Panacea for Local Marketing Content, But Here’s How It Can Help
AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.