8 Strategies for Promoting Small Business Loyalty Programs

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While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…

Case Study: Charlottesville Cafe Increases Customer Frequency With Cardagin

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At Calvino Cafe in Charlottesville, Virginia, owner Katie Kroloff was already looking for a marketing program that provided trackable results when a salesperson from Cardagin Networks walked through her door. The loyalty platform provided many of the same benefits as the punch card system she had been using, but with fewer headaches and better rewards…