6 Call Tracking Platforms for SMBs

As SMBs explore new digital advertising opportunities, they’re becoming even more reliant on call tracking platforms to determine what’s working and what’s not. Here are six examples of call tracking platforms that businesses are using right now.

7 Ways Local Merchants Can Use Messaging Apps for Marketing

Smartphone messaging apps were used by more than 1.4 billion consumers last year, but very few of the conversations that took place were between shoppers and local merchants. Here are seven examples of ways that local merchants can start using messaging apps to improve customer service and boost customer acquisition right away.

7 Tools SMBs Can Use to Track Leads

When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.

Openings and New Hires at Main Street Hub, Yext, PlaceIQ, and CallFire

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Porch, The Search Agency, VendAsta, Local Yokel Media, Colony Logic and more…

Openings and New Hires at Patch, Callfire, Kenshoo and Radiate Media

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at BIA/Kelsey, AOL, User Friendly Media, and more…