Bryan Leach | Street Fight

News & Analysis

Street Culture: Ibotta’s Growth Teaches CEO to Make Cultural Expectations Explicit

July 5, 2018February 10, 2021 by April Nowicki

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“Younger employees are increasingly looking for mission-driven approaches in their work,” says Bryan Leach, founder and CEO of Ibotta. “They want to go someplace where they will get better and have someone to help them become the best version of themselves.”

News & Analysis

At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

September 21, 2017 by April Nowicki

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Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

News & Analysis

‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

September 19, 2017September 19, 2017 by April Nowicki

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Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.

News & Analysis

Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets

May 23, 2017May 22, 2017 by April Nowicki

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Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app.