Broadstreet | Street Fight

News & Analysis

Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

December 1, 2016February 24, 2018 by Tom Grubisich

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Kenny Katzgrau talks with us about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and independents, who emphasize value.

News & Analysis

Street Fight Daily: Business Discovery in the Voice Search Age, Mobile ROI Eludes Marketers

December 1, 2016February 24, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SEO’s Path Forward in the Age of Google Assistant, Home, and Amazon Echo… 67% of Marketers Can’t Measure Mobile ROI… Among Marketers, IoT Is Seen as Critical Emerging Technology…

News & Analysis

6 Ad Servers for Hyperlocal News Sites

April 15, 2013April 15, 2013 by Stephanie Miles

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Selecting the right ad server for a local news site has both financial and functional implications. Although many first-time publishers manage ads within their CMS platforms using ad plugins, those tools can only scale so far. Here are six ad servers that work with hyperlocal sites…

News & Analysis

6 Tools Local Publishers Can Use to Build Business Directories

January 8, 2013January 7, 2013 by Stephanie Miles

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Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as important, they provide instant value to readers interested in learning more about the merchants in their hometowns…