5 Strategies for SMBs Using Social Gifting Apps

Translating Facebook fans and Twitter followers into actual sales is a challenge that even the largest brands are still working to overcome. To break through the clutter and get noticed, small businesses are increasingly using social gifting platforms to send gift cards and physical items to online fans. Here are five tips from the experts on what small businesses can do to ensure a high ROI on any social gifting promotions…

5 Social Gifting Apps That SMBs Can Use to Connect With Customers

Social gifting apps allow users to send physical items or gift cards via Facebook or email, combining social media marketing and e-commerce. While some gifting platforms are aimed at national brands, a number of services are popping up that local merchants can use. Here are five…

Street Fight Daily: Google Buys Wildfire, DNA Info’s Billionaire Boss

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Buys Wildfire: Social/Loyalty Anchor? (Local Onliner)… Inside Billionaire Joe Ricketts Dreams of a Media Empire (Capital New York)… Craigslist Now Wants Your Postings Under ‘Exclusive’ Terms: Padmapper Fallout Continues (TechCrunch)…