Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

The Bluetooth Special Interest Group has ratified the newest iteration of the wireless communication standard that will, among other things, hide the media access control (MAC) address that can be used to identify and track user movements…

Street Fight Daily: Beacon Tech Tightens Security, SnapChat’s Local Filters

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Bluetooth Low Energy Gets New Security Features (GigaOm)… Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork (TechCrunch)… Goldman Is Helping Uber Raise Money From Rich People (Bloomberg View)…