Blue Chip Marketing Worldwide | Street Fight

7 Tips for Big Brands That Want to Reach Local Consumers

Stephanie Miles

7 Tips for Big Brands That Want to Reach Local Consumers

National brands that add local context to their mobile campaigns can expect to see click-through rates that are 4% to 7% higher than typical mobile display ads, while adding something as simple as a local phone number to an ad can increase response rates by 40%. We asked two top marketers for their advice to brands thinking of going local…