Bill Dinan | Street Fight

Why Attribution Is the ‘New Black’ in Local Marketing

Bill Dinan

Why Attribution Is the ‘New Black’ in Local Marketing

Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging. The next generation of proper attribution has become essential for the ad tech industry and marketers looking to make ROI-driven advertising decisions…

Street Fight Daily: Google Close to Acquiring Waze, Why Yahoo Should Buy Foursquare

The Editors

Street Fight Daily: Google Close to Acquiring Waze, Why Yahoo Should Buy Foursquare

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Is Close to Acquiring Waze, a Rival in Maps (New York Times)… Checklist: All the reasons Yahoo is going to acquire Foursquare (Quartz)… Call It Groupon 3.0: Deals giant on a Mobile Mission (Crain’s Chicago Business)…

Street Fight Daily: Angie’s List Worth $1 Billion, Tiger Global Bets on Groupon

The Editors

Street Fight Daily: Angie’s List Worth $1 Billion, Tiger Global Bets on Groupon

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Angie’s List Worth Nearly $1 Billion as Shares Soar 25 Percent (Bloomberg)… Tiger Global Fourth-Biggest Groupon Holder After Shares (Bloomberg)… Ratings and Reviews – Your Largest Local Opportunity, Missed (ClickZ)…

Getting Your Mobile Ad Performance Model Right

Bill Dinan

Getting Your Mobile Ad Performance Model Right

With so much activity (and spending) pouring into mobile advertising, there is also a growing demand for new measurement tools. Local SMBs – moreso than even big advertisers – want tangible performance results that demonstrate pre-sales and sales activity…