Why Attribution Is the ‘New Black’ in Local Marketing

Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging. The next generation of proper attribution has become essential for the ad tech industry and marketers looking to make ROI-driven advertising decisions…

Street Fight Daily: Google Close to Acquiring Waze, Why Yahoo Should Buy Foursquare

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Is Close to Acquiring Waze, a Rival in Maps (New York Times)… Checklist: All the reasons Yahoo is going to acquire Foursquare (Quartz)… Call It Groupon 3.0: Deals giant on a Mobile Mission (Crain’s Chicago Business)…

Street Fight Daily: Angie’s List Worth $1 Billion, Tiger Global Bets on Groupon

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Angie’s List Worth Nearly $1 Billion as Shares Soar 25 Percent (Bloomberg)… Tiger Global Fourth-Biggest Groupon Holder After Shares (Bloomberg)… Ratings and Reviews – Your Largest Local Opportunity, Missed (ClickZ)…

Getting Your Mobile Ad Performance Model Right

With so much activity (and spending) pouring into mobile advertising, there is also a growing demand for new measurement tools. Local SMBs – moreso than even big advertisers – want tangible performance results that demonstrate pre-sales and sales activity…