Adform Integrates with Spotify Ad Exchange to Advance Programmatic Audio Buying
As digital audio spending accelerates toward a projected $43 billion global market in 2024, Adform and Spotify are expanding their partnership to bring agencies and brand marketers new levels of efficiency, transparency, and omnichannel precision. The companies announced that Adform is now directly integrated into the Spotify Ad Exchange, giving buyers streamlined access to Spotify’s […]
How Audio Advertising Became a Blindspot for U.S. Brands
With the state of the U.S. economy still unclear, more advertisers are tightening their belts and re-evaluating their media mix. In a recent study by WARC, 96% of retail and CPG marketers said they’re evolving their advertising approach and tapping into digital audio advertising as a way to ensure a smooth path-to-purchase. According to Paul […]