AppNexus | Street Fight

News & Analysis

New Hires at Kobie, AppNexus, Rewards Network

February 15, 2019February 15, 2019 by Geoff Michener

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Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires at Digital Ocean and Acceleration Partners.

News & Analysis

Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?

September 24, 2018September 24, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…

News & Analysis

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

June 26, 2018June 26, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..

News & Analysis

Street Fight Daily: Business Discovery in the Voice Search Age, Mobile ROI Eludes Marketers

December 1, 2016February 24, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SEO’s Path Forward in the Age of Google Assistant, Home, and Amazon Echo… 67% of Marketers Can’t Measure Mobile ROI… Among Marketers, IoT Is Seen as Critical Emerging Technology…