Urban Outfitters Increases Conversions With Contextualized In-App Messaging

Urban Outfitters has long used its brand-owned app to deliver messages to customers in the hope of driving conversions. What PlaceIQ and Appboy were able to do was heighten the value being delivered by in-app messaging, using a combination of location and customer activity data.

Street Fight Daily: Inside Google Shopping, The Value Of A Yelp Review

A roundup of today’s big stories in hyperlocal content, commerce, and technologyMeet the Exec Crafting Google’s Vision for the Future of Shopping (AllThingsD)… How Much Is Your Yelp Review Worth (Fast Company)… How Do You Build A Thriving Local Marketplace? Slowly (VentureBeat)…