LG Ad Solutions, Affinity Take On Closed-Loop CTV Targeting 

LG Ad Solutions, Affinity Take On Closed-Loop CTV Targeting 

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LG Ad Solutions and Affinity Solutions are launching a new closed-loop CTV targeting and measurement solution that integrates Affinity’s purchase data with LG Ads’ CTV ad infrastructure to help brands optimize ad spend for conversions. The new solution, dubbed LoopIQ, launched just this week. According to the companies, the LoopIQ solution comes in response to […]

Study: Consumers Skittish on Spending in 2023

Study: Consumers Skittish on Spending in 2023

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Strong labor markets and a growth in wages have helped consumers maintain spending on discretionary items until now, but a new study released by the National Retail Federation and Affinity Solutions paints a less optimistic picture of the year ahead.

Affinity Solutions Launches Tool to Predict Future Purchase Outcomes

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Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort into this arena comes from Affinity Solutions, which is launching its Purchase-Driven Marketing Cloud today.

Street Fight Daily: Facebook Brings Stories to Flagship App, Voice Assistant Adoption Climbs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Brings Stories to Its Flagship App… Voice Assistants Now Reach 12% of U.S. Households… Payment Company Square Launches in the UK…