5 Ways Small Businesses Can Grow Their Email Marketing Lists

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Many businesses struggle with finding ways to grow their email marketing lists, especially businesses that haven’t developed methods for acquiring their customers’ contact information during transactions that occur at the point of sale. Here are five tips from email marketing experts about how merchants can grow their marketing lists and deliver more effective email messages…

6 Email Optimizers for Improving Daily Deal Open Rates

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It’s become increasingly difficult for daily deal publishers to cut through the clutter and get their offers noticed. In an effort to boost the open and purchase rates on their marketing messages, a number of deal providers have turned to technology companies offering email optimization platforms for help. Here are six email optimization platforms deal companies can use to improve response rates…