Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

‘Ads.txt’: How a Little Bit of Code Is Putting a Big Dent in Ad Fraud

The ad fraud crisis finally is beginning to be addressed at least partly through an initiative from the Interactive Advertising Bureau bearing the nerdy name “ads.txt.”

Street Fight Daily: Google Puts Mobile First, Facebook Cuts Out Third-Party Data Brokers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Takes Another Big Step Toward a Mobile-First World… Facebook Is Cutting Third-Party Data Providers Out of Ad Targeting… Amazon Directly Hires Housekeepers to Conquer Local Services…