Street Fight Daily: Google Puts Mobile First, Facebook Cuts Out Third-Party Data Brokers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Takes Another Big Step Toward a Mobile-First World… Facebook Is Cutting Third-Party Data Providers Out of Ad Targeting… Amazon Directly Hires Housekeepers to Conquer Local Services…
‘Ads.txt’: How a Little Bit of Code Is Putting a Big Dent in Ad Fraud
The ad fraud crisis finally is beginning to be addressed at least partly through an initiative from the Interactive Advertising Bureau bearing the nerdy name “ads.txt.”