AdLeads | Street Fight

5 Hyperlocal Platforms With Acquisition-Based Pricing

Stephanie Miles

5 Hyperlocal Platforms With Acquisition-Based Pricing

Local merchants are looking for immediate results with their hyperlocal marketing programs, and most aren’t willing to pay up front for the online clicks of a customer who may or may not actually show up. As vendors search for better ways to serve the small business market, the focus is shifting away from website clicks, and toward customer acquisition…

6 Tools SMBs Can Use to Push Mobile Ads

Stephanie Miles

6 Tools SMBs Can Use to Push Mobile Ads

By streamlining the creative and logistical components typically associated with mobile marketing campaigns, vendors are giving small businesses a way to expand their reach and modernize their advertising practices without increasing costs. Here are six solutions SMBs can use to push ads to mobile users…

What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?

Isa Jones

What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?

Self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition to the point where serious profit can be made. But self-serve is easier proposed than done. We asked a few different leaders in the local marketing space what they think will be the key to establishing a self-serve model that works…

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

David Hirschman

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google Closing the Loop With New ‘Offer Rewards’ Program (Marketing Land)…

Groupon Is Hiring an Army of Engineers in Silicon Valley (Business Insider)…

Behind the Slowdown in Local Advertising (Media Life)…