Adcellerant | Street Fight

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

Joseph Zappa

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…