ad spend | Street Fight

As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

Patrick Duprey

As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

With seven weeks remaining until Election Day, it’s seeming clear that the ballots of specific swing voters in specific neighborhoods in Florida, Ohio, Virginia and other battleground states could once again decide the presidency. Recent polls show the two candidates neck-and-neck in several states, and campaigns, super PACs and other interest groups are employing geographically targeted political ad platforms more than ever…