For years, mobile advertising firms have promised brands an opportunity to target their customers in the real world. Now mobile advertising startup PlaceIQ wants to help marketers better understand that behavior before a campaign starts and how it changes after the run is finished…
Street Fight recently caught up with Lauren Moores, vice president of analytics at Dstillery, to talk about location data fraud, the role of location in programmatic, potential impact of Apple Pay and emerging attribution models…
In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…
