A Call for Brand Safety: Using OOH to take Ownership of Advertising Environment

Brands today are spending valuable time assessing and understanding the environments in which they exist and the communities they impact. I expect that more brands will turn to OOH as we move closer to the election; it is a one-of-a-kind medium that provides a safe platform to share messaging while fostering conversations and shaping a local environment. 

Most importantly, the tangible IRL impact of OOH provides a level of authenticity that amplifies voice and connects with people as they safely enjoy some much-needed time outside of their homes.