Survey: Retailer Apps Are Embraced by 78% of Consumers Worldwide
Retailer apps are having a moment, one that will likely get even bigger. According to a survey of 11,000 consumer respondents conducted by Airship, a mobile-app management platform that has worked with brands including the BBC, GameStop, McDonald’s, and Vodaphone, 78 percent of respondents said they use retail mobile apps for shopping. The percentage of […]
OOH Advertising Coming to EV Charging Stations
Broadsign, a platform that helps companies manage the buying and selling of out-of-home media, is ready to get brand OOH advertising in front of eco-conscious consumers. It’s technology is being used by a German firm to power a network of OOH ad inventory at charging stations for electric vehicles such as cars, e-bikes, and scooters. […]
CallTrackingMetrics CEO Welcomes Replacing Humans for the Boring Tasks
Todd Fisher is co-founder and CEO of CallTrackingMetrics, launched in 2009. If your business has a “high-touch” product or service that requires a phone call, it could probably benefit from using CallTrackingMetrics, which started out providing attribution for online ads but now does much more.
Arity’s Driver Data Reaches 200 Million Connections
Arity, a mobile data and analytics company, has actually increased its first-party data set from one million seven years ago to 200 million connections as of this year. Mobility data from vehicles can show movement patterns and behaviors in multiple and varied locations and result in more relevant ad targeting.
How Brands Can Effectively Reach Gamers
As everyone knows, video games are deeply immersive and interactive. The environments are also among the most intimate for fostering customer relationships. Any interruptions within the platform that are not relevant or don’t add value are likely to alienate a brand’s consumer target. A new survey from Disqo, a customer experience platform, bears that out.
Geopath Data Shows Renewed Value of OOH
Geopath just released its 2023 Annual Forecast. For the first time, it includes transit stations, scheduled fleet media (i.e., sides of buses and other forms of transportation), and a new reach and frequency model derived from observed mobile location data. The return to normal makes OOH advertising as valuable as ever.