Walmart Credits In-Person Retail for Its Growth, and It’s Not Alone
Walmart’s Q3 earnings call revealed something interesting: Walmart places much of its recent revenue growth and success on in-person shopping. “In-store volumes grew, pickup from store grew faster, and delivery from store grew even faster than that,” the company wrote about its U.S. locations. The growth of in-store shopping in an era of e-commerce accessibility […]
How AI Can Help Multi-Location Restaurants Prevent Another Health Crisis
What if restaurants could spot a health crisis before it spreads? With the help of AI, they just might. McDonald’s burger patties may not have been the culprit of its recent E. coli outbreak, which the company quickly traced back to slivered onions, but customers temporarily took a step back from the quick-serve restaurant’s top […]
Brand Building or Performance Marketing? Why Multi-Location Brands Must Invest in Both
Brands have long grappled with the decision of how to allocate marketing dollars across brand building and performance marketing. Building sustainable brand awareness and a strong reputation requires a long-term investment with tough-to-measure results. Performance marketing delivers more immediate local leads and sales. It’s easy to see why many brands overinvest in performance marketing at […]
Voices Amplified: How Consumers Are Rewriting the Rules for Brand Accountability
Today, consumer voices can be magnified across channels with the click of a button. The power of the consumer is undergoing a seismic shift, providing both opportunities and challenges to businesses around the world as they rewrite the “rules” of brand accountability. Traditional online review sites are no longer the only medium to share opinions. […]
The Fastest-Growing Gyms Rely on Customer Intelligence to Win
The beginning of the year is a big moment for gyms, with some reporting more than a quarter of their annual signups in January alone. But keeping those customers is a different story. With the FTC’s new click-to-cancel rule making it easier than ever to cancel gym memberships, gyms must rely on deep customer intelligence […]