In the past, destination marketers relied on active input from visitors who shared comments on what made them book a trip to a particular place. The ability to anonymously track devices, however, has opened the door to new ways to get real data on travel.
Commerce Signals this week rolled out its new centerpiece product, called databridge. The platform lets marketers see unfiltered transaction data directly from financial institutions when purchases are made. This transaction information is being combined with location data in a new partnership with PlaceIQ.
Conjuring up up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. We recently caught up with Lyft’s New York City manager Seth Melnick to talk about the challenges of multi-sided local marketplaces and about what the company is doing to extend its reach in the city.