The Alternative Press: A Successful Hyperlocal in the Garden State

The story of why InJersey went out has been told in so many conflicting ways it could be called “Garden State Rashomon.” I’d like to tell the story of another New Jersey hyperlocal, The Alternative Press, that is less maddening, and more optimistic. Would-be hyperlocal publishers and editors, give TAP founder and CEO Mike Shapiro five minutes of your time.

Case Study: Online Marketing In a Small Town

When Todd Kuhns opened Pickler’s Famous earlier this year, he hoped to save money on advertising by creating buzz online. Unfortunately, the Kirksville, Mo., ice cream parlor owner has found that many residents of his small town are reluctant to use tools like Foursquare and Twitter. So, he’s developed a blended approach to advertising that […]

Street Fight Daily: 07.14.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

When EveryBlock was launched in Chicago in 2007, the site’s mission was to fill people in on everything going on in their individual neighborhoods. Now, with new community features in place and a presence in 16 cities, the MSNBC-owned site is planning to expand out nationally. (American Journalism Review)…

Location-based Q&A platform Localmind has raised $600,000 in angel funding. The service differs slightly from fellow Q&A apps like Opinionaided or Locql, because Localmind’s real-time, location-based platform sits on top of existing check-in services like Foursquare and Gowalla. (TechCrunch)…