Walt Doyle | Street Fight

Will eBay Be the Next Giant in Local?

Mike Boland

Will eBay Be the Next Giant in Local?

It’s not just about where users are spatially, or what device they’re on. It’s a function of where they are in the proverbial purchase funnel — the increasingly convoluted path between offline and offline worlds that leads from awareness to purchase. “The boundaries between the physical and digital world have disappeared, says WHERE’s Walt Doyle, “and the purchase funnel has become a purchase pretzel.”

5 Questions for Walt Doyle of Where Inc.

Rick Robinson

5 Questions for Walt Doyle of Where Inc.

This is the first in a series of brief Q&As with leaders in the local space.

Who is he?
Walt Doyle

What does he do?
CEO of Where, Inc.

Describe WHERE as if a friend’s mother asked, “So what is this WHERE?”
WHERE is a service on mobile phones and the web that helps people discover their local area. Based on some information about your interests, WHERE helps you discover great places and great deals that you may not know about. WHERE Ads is an advertising network that helps connect business owners with a local audience…