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Case Study: Using Business Texting to Reach Millennial Homebuyers

Stephanie Miles

Case Study: Using Business Texting to Reach Millennial Homebuyers

The value in business text messaging is for brands to be able to communicate with customers how they want to be communicated with. At Environmental Pest Service, director of marketing Mandi Harris has started using business text messaging as a way to increase customer engagement and improve the effectiveness of Google AdWords.