ShakeSmart | Street Fight

Case Study: San Diego Smoothie Chain Favors Loyalty Over Acquisition

Stephanie Miles

Case Study: San Diego Smoothie Chain Favors Loyalty Over Acquisition

Frustrated by people trying to defraud his paper punch-card program, Shake Smart’s president, Kevin Gelfand, began looking for other ways to promote customer loyalty at his two San Diego locations. Gelfand ultimately chose to work with Perka, a phone app, and now awards his customers points based on the amount they spend during each transaction…