REI | Street Fight

5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping

Stephanie Miles

5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping

According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.