national retailers | Street Fight

Why Enterprise Marketers Are Such an Elusive Market

The Editors

Why Enterprise Marketers Are Such an Elusive Market

A new report based on insights collected from 200 executives at some of the biggest brands and retailers, reveals a lingering preference for traditional media over digital. But it offers a glimmer of hope where it shines a light on the pain points that are keeping digital from realizing its full potential with enterprise marketers…

6 Marketing Strategies for National Retailers Managing Local Outlets

Stephanie Miles

6 Marketing Strategies for National Retailers Managing Local Outlets

National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider…