Lanesborough Hotel | Street Fight

Case Study: Hotel Attracts Luxury Travelers with Guest-Facing Mobile Tech

Stephanie Miles

Case Study: Hotel Attracts Luxury Travelers with Guest-Facing Mobile Tech

As London’s boutique Lanesborough Hotel began what would become a 19-month, multi-million dollar refurbishment in 2014, executives started looking for strategic ways to appeal to guests with luxury tastes. To go along with the newly renovated rooms, which reopened in July, the team decided to add a technology component that would be unlike anything travelers had ever experienced.