Kelly Reid | Street Fight

Case Study: Restaurant Chain Uses Mobile Program to Target Nearby Customers

Stephanie Miles

Case Study: Restaurant Chain Uses Mobile Program to Target Nearby Customers

At 54th Street Grill & Bar, a regional chain with 19 locations in Missouri, Kansas, Illinois, and Texas, marketing director Kelly Reid used a mobile loyalty platform called Front Flip to send discounted offers to consumers who’d visited businesses within a five-mile-radius of any 54th Street locations without checking-in at one of her restaurants, and had managers ask those customers why they hadn’t come in before. Here’s more about what she learned….