Irisys | Street Fight

LBMA Podcast: Absolut Bottles Become Media Platforms, Swedish Bakery Sends Real Treats in Exchange for Web Cookies

Asif Khan

LBMA Podcast: Absolut Bottles Become Media Platforms, Swedish Bakery Sends Real Treats in Exchange for Web Cookies

On the show: Pernod Ricard turns Absolut bottles into IoT play; Swedish bakery Pågen sends real treats in exchange for web cookies; Google provides $1 million grant to Wayfindr in London; Irisys launches Gazelle 2; Jane Goodall launches Tapestry of Hope map. Plus, news from PlaceIQ and IRI; Walmart; Sears; Dwolla and Seamless; and GameStop.