iInside | Street Fight

Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives

Anne Marie Stephen

Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives

Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…

Why In-Store Messaging Needs Offline Measurement

Anne Marie Stephen

Why In-Store Messaging Needs Offline Measurement

Offline, in-store environments historically have had limited tools for measuring impact of any marketing effectiveness, reach, or exposure. But mobile location technologies with geofence capability measure shopper behavior and produce actionable data sets, opening new opportunities to quantify messaging impact. Measurement is not only possible, but actionable…

5 Hyperlocal Platforms To Improve Store Operations

Stephanie Miles

5 Hyperlocal Platforms To Improve Store Operations

Using indoor positioning and navigation tools, retailers can pinpoint traffic backups, improve store layouts, and deploy additional cashiers when checkout lines have reached certain maximum thresholds. They can also boost sales with merchandising displays that have been specifically designed to combat the dreaded “showrooming” effect. Here are five tools that retailers can use to upgrade the shopping experience inside their brick-and-mortar stores…