IBM Watson | Street Fight

#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy

Joao-Pierre Ruth

#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy

In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.