Deseret Digital Media | Street Fight

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

Tom Grubisich

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

The impact of Apple’s decision to allow ad blocking apps on devices running the latest version of the company’s mobile operating system continues to reverberate across the advertising and publishing landscape. A recent report by web design and development agency 10up predicts potentially steep revenue losses for publishers. Both advertisers and publishers are closely monitoring user adoption of ad blocking apps and considering possible responses.

VIDEO: Local News as a Loss Leader?

Max Antonucci

VIDEO: Local News as a Loss Leader?

As local businesses shift marketing spending away from advertising, local media companies are scrambling to subsidize their news operations. During a panel at Street Fight Summit West earlier this month, Eric Bright, VP of Ecommerce at Deseret Digital Media; Mike Orren, President at Speakeasy; and Sean McDonnell, SVP of Sales at Propel Marketing discussed an emerging agency model, and debated whether digital marketing services like SEO and website building could help make up for lost revenue…

Deseret VP: How Disruption Can Drive Digital Media Companies

Tom Grubisich

Deseret VP: How Disruption Can Drive Digital Media Companies

Deseret Digital Media is often mentioned in conversations about companies doing disruptive things in local media. Eric Bright, the company’s VP for eCommerce, will be appearing on a panel next week in San Francisco at Street Fight Summit West, so we took the opportunity to catch up with him recently and find out more about the mechanics of disrupting the local space…