Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Divido, Abodo, Petnet, and Boku.
Only 4% of merchants currently accept mobile payments, according to a study by Javelin Strategy & Research, however 20% say they intend to adopt this technology within the next 12 months. Given that mobile payments are still in their infancy, and the landscape is still wide open, several players are vying for market dominance. It’s hard to say yet whether one will be a clear winner, or, as with cell phones and credit cards themselves, there will be a handful of leading options.