Audience Engagement | Street Fight

Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One

Tom Grubisich

Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One

Revenue was, naturally, very much on the minds of the 12 publishers, broadcasters, and other news media executives who took part in the Local Media Association’s June 2018 San Francisco Innovation Mission. But Jed Williams, LMA’s chief innovation officer, said the event focused on audience engagement.

Why This Select List of Local News Providers Includes Only One Daily Newspaper

Tom Grubisich

Why This Select List of Local News Providers Includes Only One Daily Newspaper

A year-long study of newsrooms in the U.S. and Europe by two Danish journalists has singled out 16 local providers in the U.S. who are meeting the researchers’ main criterion: structural changes “to forge closer ties and stronger relations to their communities and audiences”—with a special focus on journalism over commerce, technology, and business models.