ARLnow.com | Street Fight

The Struggle to Save Local News Is Not Doomed

Tom Grubisich

The Struggle to Save Local News Is Not Doomed

The current state of local news in the technology-driven information age continues to be a hotly debated topic in industry circles. There’s more consensus around the grim prospects for local print media, and more debate about the outlook for independent local news sites. Understanding where the future lies for local news requires a thorough parsing of both positions.

A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

Tom Grubisich

A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.

ARLnow Flips Bethesda Site, Expands Big Into Center of D.C.

Tom Grubisich

ARLnow Flips Bethesda Site, Expands Big Into Center of D.C.

The independent community news network that has been busy expanding in the shadow of the Washington Post – has just executed some eye-grabbing moves. It 1.) sold its Bethesda Now site in suburban Maryland, 2.) bought a dormant three-neighborhood site in the District of Columbia and 3,) will resurrect and expand its acquisition…

How ARLNow Succeeds in a Market Packed With Competitors

Tom Grubisich

How ARLNow Succeeds in a Market Packed With Competitors

“Print media types may hear ‘quality’ and think ‘in-depth, investigative reporting’ — but that’s not necessarily what I mean,” says ARLNow founder Scott Brodbeck. “At the moment, I believe that breadth is more important than depth in local. But too much or too little of each can hurt. Striking a good balance in terms of shorter and longer articles, and publishing those articles at semi-regular intervals throughout the day, encourages repeat readership.”

‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.

Tom Grubisich

‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.

Founder Scott Brodbeck is expanding his “indie” site from Arlington, Va., adding the affluent, mostly white suburb of Bethesda, as well as adjacent and demographically similar communities in Maryland’s Montgomery County. Street Fight spoke with Brodbeck how and why he was expanding his site’s footprint, and what other indie hyperlocal publishers should think about when the look to grow beyond their initial towns…

What Independent Hyperlocals Need for the Long Haul

Tom Grubisich

What Independent Hyperlocals Need for the Long Haul

The surging growth of hyperlocal news—today there are more than 3,000 sites in operation and hundreds more in various stages of formation—is being driven by independents. The media disrupters are the people who have the passion and gumption to develop and run their sites with financing from their own personal credit cards.

I’m thinking of entrepreneurs like Debbie Galant, who with $3,000 co-founded  Baristanet in the crowded media market of northern New Jersey in 2004,  expanding it to seven communities. And Scott Brodbeck who, while he was completing a master’s program, started ARLNow in  Arlington, Va., in suburban Washington D.C.

Why Hyperlocal News Is Better Than Ever

Tom Grubisich

Why Hyperlocal News Is Better Than Ever

Add everything up, and you have a steadily growing number of sites that are innovating to find and produce quality news covering a myriad of topics.  This added-value news is reaching and engaging more people, thanks principally to the giant leaps by social media. The best hyperlocals are becoming the X factor in the civic renaissance that communities need to emerge stronger from their trying economic times…

Arlington Hyperlocal Picks Its Own Patch, Turns a Profit

Rick Robinson

Arlington Hyperlocal Picks Its Own Patch, Turns a Profit

Scott Brodbeck, the editor of hyperlocal ARLnow.com (Arlington, Va.), which is part of the “authentically local” movement, claims he has a steady thrum of profitable traffic, and an empathy-bordering-on-sympathy for his competition (read: Patch). I thought it would be worthwhile to dig into this apparent and positive anomaly…