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NinthDecimal Launches Website-to-Store Attribution Solution

Stephanie Miles

NinthDecimal Launches Website-to-Store Attribution Solution

Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.