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Streets Ahead

Small business

Survey Highlights the Challenges of Marketing to Smaller SMBs

No Comments 21 January 2015 by

The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable…

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Streets Ahead

Paper_booklet_brochure_prospectus

The Year in Local Search: A Timeline of the Top Stories of 2014

2 Comments 23 December 2014 by

The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…

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Streets Ahead

Small businesses can sometimes find out at their peril just how important it is to take control of how they are represented online. As professionals, we want to make sure businesses understand that our expertise has value, but not at the expense of scaring or confusing them. Instead we would do well to promote the idea that local search is accessible to all...

Getting Down to the Basics of Local Search Marketing

3 Comments 10 December 2014 by

Small businesses can sometimes find out at their peril just how important it is to take control of how they are represented online. As professionals, we want to make sure businesses understand that our expertise has value, but not at the expense of scaring or confusing them. Instead we would do well to promote the […]

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Streets Ahead

brain

Interconnectivity and the Mobile Mind Shift

No Comments 12 November 2014 by

We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes […]

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Local Search Listings

The Power of Visual Appeal in Local Search

1 Comment 24 October 2014 by

Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding […]

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Streets Ahead

Worldwide communication and social media concept art.

How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape

No Comments 02 October 2014 by

Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your […]

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Shopping cart on a navigation bar

Where Online Ordering of Local Products and Services Is Headed

No Comments 11 September 2014 by

Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others…

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Shopping cart on a navigation bar

Traditional Businesses Still Failing to Reach Online Consumers

2 Comments 20 August 2014 by

An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners…

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Streets Ahead

Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as a prominent local ranking signal...

The Impact of Google’s Local Update Is Still a Developing Story

6 Comments 30 July 2014 by

Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as […]

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Streets Ahead

Local Search Listings

Unmanaged Local Listings Hurt Consumers and Businesses Alike

2 Comments 09 July 2014 by

Google Maps and its competitors have become the most important pathways to brick and mortar businesses outside foot traffic and word of mouth. As one recent case indicates, an accurate Google Maps listing can be a matter of life or death for a local business. The company needs a stronger and more concerted effort to […]

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