Mike Orren | Street Fight


Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’

3 Comments 21 August 2013 by

I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment...

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Customization Failure: Why Hyperlocal Hasn’t Scaled (Yet)

5 Comments 12 July 2013 by

Most customization that attempts to deliver hyperlocal, or even just local results, falls short. The problem is that they (and we) don’t have much more or better local content and advertising to output than we did in the days before social media and smartphones. A tool is built to operate on a national scale, but the landscape of finding the local information is messy and chaotic, lacking structured data, or consistent geographic coverage...

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