Michael Buttigieg | Street Fight

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

Michael Buttigieg

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.