Jackie Graziano | Street Fight

National Brands Must Take Advantage of Tech and Reap Benefits of Going Local

Jackie Graziano

National Brands Must Take Advantage of Tech and Reap Benefits of Going Local

The marketplace is now offering media inventory that can be localized even in channels like national magazine titles. Advances in data management platforms, programmatic exchanges, and ad operations workflows allow national brands to go local at scale in order to reach customized audience segments.